Why Track Event-Influenced Deals in HubSpot?
Track Real Impact Without Manual Mapping
Every deal tied to your event shows up automatically so you can prove what your events are actually driving.
Get Granular Visibility into Pipeline and Revenue
See deal stage, close date, amount, and more right from the event record, with no digging required.

Enable Action and Reporting Across the CRM
Use workflows, dashboards, and custom cards to surface attribution exactly where your teams need it.
1. Trigger Attribution Automatically with Workflows
Use HubSpot workflows to associate deals with events based on activity — so attribution happens behind the scenes, without manual work.


2. See Full Deal Details Right on the Event Record
Access deal stage, close date, amount, and more — all linked directly to the event so you can measure real impact at a glance.
3. Highlight Revenue and Pipeline in Real Time
Surface attributed revenue and pipeline right where you need it — on custom cards, dashboards, or reports that stay up to date.

Communications
Segment registrants and attendees s to target relevant event updates.
Reporting
Generate reports based on registration, attendance, engagement rates & more.
Website Updates
Keep your website up-to-date with the latest event info.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

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