Why Track Event-Influenced Deals in HubSpot?
Route Leads Instantly to the Right Reps
No more spreadsheets or delayed follow-ups. Leads go straight to the people who need them with full context.
Keep Sales in Their Flow
Create tasks directly on the deal record, so reps know exactly where to follow up — and how to work it into their talk track.
Let Automation Do the Admin Work
From assigning owners to sending internal alerts, workflows handle the logistics so your team can focus on conversion.
1. Create Leads Automatically in HubSpot’s Prospecting Workspace
New event leads are generated and pushed into the lead prospecting dashboard — so they’re prioritized alongside the rep’s other high-intent contacts.



2. Trigger Follow-Up Tasks Right on the Deal Record
Workflows create tasks tied to the right deal, making it easy for sales reps to follow up with context and continuity.
3. Send Instant Lead Assignment Alerts to Reps
Notify reps the moment they’re assigned a new event lead —complete with who it is, what they did, and why they matter.

Communications
Segment registrants and attendees s to target relevant event updates.
Reporting
Generate reports based on registration, attendance, engagement rates & more.
Website Updates
Keep your website up-to-date with the latest event info.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

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