Manage Your Event Presence Like Never Before

Streamline your tradeshow and conference attendance game — capture data onsite, sync with your CRM, and watch your event impact skyrocket.

Imagine how much better attending events would be if you didn’t have to juggle spreadsheets and different apps.

1. Create Your Event

Create your event in HubSpot, add the details, and watch as it automatically whips up event pages in CMS – no coding chops needed!

2. Plan for Success

Easily manage event-specific leads and invite the right prospects to your booth. Keep your team on track with tasks, ensuring everything runs smoothly and effectively.

3. Market & Promote Your Presence

Easily send targeted email invites and reminders that link to dynamic CMS event pages, auto-generated with your event details and customizable HubSpot forms for capturing registrations, scheduling meetings, or gauging general interest.

4. Schedule & Track Meetings

See all your event meetings at a glance with the activities feed. Whether it’s a scheduled, ad hoc, or booth meeting, you can easily track and report on every type, along with the outcomes. Get clear insights to stay on top of your event interactions.

5. Capture Leads On-Site

Capture leads on-site with ease using custom forms and badge scanning, instantly uploading them into HubSpot with all the relevant details. Stay organized and ready to follow up right away.

6. Report on Leads & Pipeline Influence

Track leads and see how your events directly influence pipeline and revenue. See the impact across lifecycle stages — like whether someone in a buying cycle attended — so you can understand the true value of your event efforts.

7. Target Post-Event Communication

Build dynamic lists using attendee data for tailored follow-ups or use workflows that activate with each event.

8. Align Sales & Marketing

Break free from post-event chaos using automation triggered from events that boosts your team's follow-up strategy and squeezes every drop of value from your event.

9. Track Your ROI

Create impactful dashboards that show total event ROI including budget tracking and revenue impact using deal attribution workflows to make meaningful decisions about the future of your event strategy.