If you're using Eventbrite with HubSpot, you're probably all too familiar with the struggle —disconnected data, clunky integrations, and missing insights where you need them most.
event•hapily changes the game by keeping everything inside HubSpot, so you can plan, track, and report on events without messy workarounds.
Let's check out the differences between native event management with event•hapily and using a third-party tool like Eventbrite.
Spoiler: One of these actually makes your life easier 😉
Third-Party Solution vs HubSpot Native App
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Native HubSpot Registration Experience | ||
Ability to Add Multiple Sessions per Event | ||
Separate Registration Records | ||
Trigger Workflow Registrations | ||
HubSpot Object Association | ||
Event Record Customization | ||
Custom Report UI Cards | ||
Attendance Tracking | ||
HubSpot CMS Modules for Registration Pages | ||
Event Attendance Status on Contact Records | ||
Trade Show & Conference Lead Capture Capability | ||
Track Event ROI | ||
Create Custom Reports | ||
Deal Attribution |
1. How does registration work?
Use HubSpot Forms and Workflows for a seamless, native registration experience.

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You're stuck with Eventbrite’s registration pages— no HubSpot forms or landing pages allowed.

2. Can it handle multiple sessions in a single event?
YES! A dedicated Session Object ensures each session is individually managed and represented in HubSpot.

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NO. While Eventbrite has "Agendas," they’re not reflected in HubSpot, and attendees can't register for individual sessions.

3. Are there separate records for registrations?
YES! Track attendance, trigger automation, collect feedback, and build better reports.


NO. Registration data is hidden — custom question responses don’t sync, and all you get is an email address inside the Marketing Event Record.

4. Can you use workflows to register contacts for an event?
YES! Built-in workflow actions let you register contacts for events automatically.

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NO. HubSpot workflows can't register contacts for an Eventbrite event.
5. Can you associate events with other HubSpot objects?
YES! Associate events with literally anything in HubSpot, including custom objects.

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NO. You're limited to the Marketing Event object — nothing else.
6. Can you customize the event record layout?
YES! Customize the layout just like any other standard or custom HubSpot object.

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NO. The layout is locked to Eventbrite’s setup.

7. Can you build custom report UI cards?
YES! Easily visualize registrations over time and track key event metrics.

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NO. Customization isn't an option — you’re stuck with Eventbrite’s default Marketing Event object.
8. How do you track attendance?
In-Person Tracking Module + QR Code Scanning — no third-party hardware needed.



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Track attendance through the Eventbrite Organizer app or invest in third-party scanners.
9. Are there out-of-the-box CMS modules for event registration?
YES! Includes HubSpot CMS modules and a full CMS theme for event pages.

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NO. HubSpot CMS assets can’t be used for Eventbrite registration — you’re stuck with their in-app pages.
10. Can you see attended events on contacts?
YES! Associations tables and Timeline Events make it easy to see event history.


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NO. Contact timelines show limited event info, and custom question data (e.g., t-shirt size, dietary needs) doesn’t sync.
11. Does it work for trade show or conference lead capture?
YES! Capture contacts as Event Leads and track engagement

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NO. Eventbrite is designed for hosted events, not lead capture at conferences or trade shows.
12. Can you track event ROI?
YES! Use custom calculated fields and deal attribution workflows to track ROI however you need.

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NO. There are no customization options for tracking event ROI in HubSpot.
13. Can you build custom reports?
YES! Custom reports are easy with robust registrant and session data.
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NO. Only two Eventbrite properties sync to the Contact Record, and they are continuously overwritten making reporting difficult.
14. Can you attribute deals to events?
YES! Our Attribute Deal to Event workflow action connects revenue to events.


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NO. Eventbrite’s Marketing Events can’t be linked to deals
Communications
Segment registrants, sponsors, and speakers to send relevant event updates, deliver resources, or get feedback.
Reporting
Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.
Website Updates
Keep your website up-to-date with the latest event info.
Robust Custom Objects
Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

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