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Segmentation Lists

Segment smarter — track every role, action, and outcome across your events using native HubSpot lists.

Why Use Segmented Lists?

Build Targeted Audiences with Precision

Whether it’s registrants, speakers, sponsors, or no-shows — you can slice and dice your data any way you need.

Power Every Tool Across Your Stack

Use lists to fuel workflows, emails, ads, reports, datasets, and even custom journey analytics — all from one source.

Always Up to Date, Always in Sync

Segmentation updates in real time based on association labels and attendee behavior—so your actions are always based on the latest data.

1. Segment by Role — Registrants, Speakers, Sponsors, and More

Create smart lists for every type of contact in your event — so you can tailor outreach, measure engagement, or run post-event follow-up. 

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2. Fuel Campaigns and Reporting Across the Board

Use your lists across HubSpot’s entire toolset — from email and workflows to ads, reports, and datasets.

3. Filter and Prioritize by List Size

Quickly see how large (or small) each segment is to gauge reach, scale engagement, or control message frequency.

4. Segment Using Association Labels

Leverage native labels like Registered, Attended, No Show, and more to keep segmentation tied to real event behavior — not guesswork.

5. Launch Follow-Up Flows Instantly

Assign tasks, enroll contacts in nurtures, or notify your team the moment an event ends — no manual kickoff needed.

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No Matter Your Virtual Event Needs — We've Got You Covered
From Attendance Reports to Zoom Sync

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Communications

Segment registrants and attendees s to target relevant event updates.

Reporting

Generate reports based on registration, attendance, engagement rates & more.

Website Updates

Keep your website up-to-date with the latest event info.

Attribution

Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync

Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.

Capacity Management

Automatically turn off forms when events reach max capacity or end.

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Level Up Your Event Strategy Needs with event•hapily.

Unleash the full potential of your industry events with the ultimate all-in-one HubSpot event management app.

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