Running events inside HubSpot can mean a lot of different things depending on your team.
Maybe you’re hosting a quick webinar. Maybe you’re coordinating a full roadshow. Maybe you’re living on the tradeshow floor capturing leads as fast as your reps can scan badges.
The point is: “events” aren’t a single motion anymore — they’re an entire ecosystem.
And the tools you choose inside HubSpot determine how tight (or chaotic) that ecosystem becomes.
Some teams only need the basics: a form, a landing page, a quick check-in, and they’re done. Other teams need a platform that can keep up with how they actually run events today — managing registrations, syncing clean data, driving follow-up, capturing leads in the moment, and proving the ROI that gets them budget for the next one.
That’s where the difference between event•hapily and SimpleEvents.io shows up fast.
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Both platforms sit natively in HubSpot.
But only one is built for the full event lifecycle, from promotion to pipeline.
So whether you’re keeping things light or building an engine that supports your field marketing, revenue, and customer teams, here’s how to figure out which approach fits your world.
Platform Comparison Matrix
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| Native HubSpot Registration Experience | ||
| Ability to Add Multiple Sessions per Event | ||
| Unique Registration Records | ||
| Trigger Workflow Registrations | contact-based only | |
| Customizable Event Data & Associations |
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| Event Record Customization | ||
| Custom UI Cards & Reports | ||
| Dynamic Content Support |
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| HubSpot CMS Theme Included | ||
| Attendance Tracking | ||
| Trade Show & Conference Lead Capture Capability | ||
| Multi-Guest Registration |
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| QR Code Check-In |
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| HubSpot Payments Integration |
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| Paid Tickets Functionality | coming soon! | |
| Prevent Registration When Capacity Is Full |
via embed code | |
| AI Lead Enrichment |
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| Track Event ROI & Automatic Deal Attribution |
1. Does the platform give you a flexible data structure?
hapily provides custom objects for events, sessions, registrants, speakers, and sponsors giving you complete control over reporting, automation, and long-term data integrity.
SimpleEvents.io relies on HubSpot's Marketing Events object and contact fields, which limits customization and prevents you from using workflows at the event level.
2. Can you build all the assets you need quickly?
YES! Build forms, dynamic pages, emails, workflows, segments, and campaigns in a few clicks with our easy-to-use Event Builder using your own branded assets.
PARTIALLY. It creates basic assets but doesn’t offer CMS modules or dynamic options, and registration depends on using the exact form it creates.
3. Does it include a CMS theme for event pages?
YES! It includes a customizable CMS theme with modules for calendars, session selection, listings, and dynamic event content.
NO. SimpleEvents.io generates simple landing and thank you pages, but does not not include a customizable CMS theme nor support dynamic CMS modules.
4. Can it support paid events through HubSpot Payments?
YES! HubSpot Payments triggers automatic registrations today, and paid ticketing functionality is coming soon.
YES! It supports HubSpot Payments but without deeper event configuration or flexibility.
5. Can you associate events with other HubSpot objects?
YES! Associate events with literally anything in HubSpot, including custom objects.
NO. You're limited to the Marketing Event object — nothing else.
6. Can you customize the event record layout?
YES! Customize the layout just like any other standard or custom HubSpot object.
NO. There is no custom event record, users are locked into the standard HubSpot Marketing Events object
7. Can you build custom report UI cards?
YES! Easily visualize registrations over time and track key event metrics.
NO. Limited to Marketing Event object view.
8. Are confirmations reliable at scale?
YES! Confirmation emails use registrant records, ensuring accurate personalization even when contacts register for multiple events.
NO. Event data is stored on the contact record, so each new registration overwrites the last — fine for one-off events, but unreliable when attendees register for multiple events.
9. Can it limit capacity & registrations automatically?
YES! Capacity controls stop registrations when an event is full and support optional waitlists without extra setup.
PARTIALLY. Capacity limits exist but require an additional embedded script instead of a built-in feature.
10. Can you register multiple guests at once?
YES! hapily's registration form module supports multiple registrations with customizable limits and creates or updates additional contacts AND registration records in HubSpot
YES! Supports guest registration by capturing any number of guests that will attend with the main registrant, and reflecting those guests in their check-in app.
11. Can you generate and use QR codes for entry?
YES! It supports permanent QR codes for event and session check-ins and displays customizable attendee details on scan.
YES! It supports QR code check-in but only at the event level and without long-term registrant records.
12. Does it work for trade show or conference lead capture?
YES! It includes a dedicated mobile app that scans badges and business cards, enriches data with AI, and syncs everything to HubSpot instantly.
NO. It supports check-in only and does not offer mobile lead capture for tradeshows or conferences.
11. Is it possible to attribute deals automatically to events?
YES! Deal-based workflows automatically attribute revenue to the correct event, giving you reliable ROI reporting without relying on reps to flag where a deal came from.
NO. Revenue can’t be attributed back to events, so ROI reporting requires manual tracking.
12. Can you track event ROI?
YES! Thanks to our object-based data model, event-level ROI is fully automated and easy to surface in dashboards across all your events.
NO. There are no customization options for tracking event ROI in HubSpot.
13. Can you generate event performance reports?
YES! Every event, registration, session, speaker, and sponsor is stored as its own object, making custom performance reporting easy, scalable, and reusable across all your events.
NO. Most data lives on Marketing Events and contact properties, which makes performance reporting difficult and unreliable as event volume or repeat attendance increases.
14. How powerful is the workflow automation?
You can automate confirmations, reminders, post-event outreach, speaker and sponsor workflows, and more using custom objects.
Automation is limited to contact-based workflows, which restricts event-level operations.
Communications
Segment registrants, sponsors, and speakers to send relevant event updates, deliver resources, or get feedback.
Reporting
Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.
Website Updates
Keep your website up-to-date with the latest event info.
Robust Custom Objects
Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.
Capacity Management
Automatically turn off forms when events reach max capacity or end.
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