Why Use Workflows to Power Events?
Free Your Team from Manual Updates
Workflows handle attendee creation, cancellations, status changes, and lead routing automatically—so your team doesn’t have to.
Send Smarter Emails Without Lifting a Finger
Trigger timely, personalized emails using dynamic tokens — no copy-pasting or list-building required.
Turn Event Engagement into Action
Convert scans into leads and follow up with the right team instantly—so no connection goes cold.
1. Create or Cancel Registrants Automatically
Use workflows to register or remove attendees based on form submissions, changes, or internal actions — keeping everything clean and up to date.



2. Send Event Emails with Dynamic Tokens
Personalize confirmation emails, reminders, and follow-ups using event-specific tokens — so every message hits with context.
3. Update Registration Statuses Automatically
Registered, attended, no-show — you name it. Apply labels via workflow triggers to keep your data clean and actionable.




4. Generate Leads from Booth Scans
Turn scanned QR codes into tracked contacts or leads and route them instantly to sales via workflows tied to the event.
5. Launch Follow-Up Flows Instantly
Assign tasks, enroll contacts in nurtures, or notify your team the moment an event ends — no manual kickoff needed.

Communications
Segment registrants and attendees s to target relevant event updates.
Reporting
Generate reports based on registration, attendance, engagement rates & more.
Website Updates
Keep your website up-to-date with the latest event info.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

Speakers. Sponsors. All Sorted in HubSpot.
Stop chasing bios, logos, and last-minute updates. With event•hapily, you can manage speakers and sponsors directly inside HubSpot — automa...

Stop Rewriting Event Emails: How to Automate Personalized Communications in HubSpot
Tired of cloning and editing event emails for every webinar or conference? See how event•hapily makes it easy to personalize and automate e...

Your Event Isn’t Over When It Ends: Mastering Post-Event Follow-Up in HubSpot
Events build connections — follow-up builds customers. See how event•hapily automates post-event tasks and turns every conversation into me...