Skip to content

REPORT
Event Expenses & ROI

Track spend, attribute revenue, and see the true ROI of every event without exporting a single spreadsheet.

Why Track Event Expenses and ROI in HubSpot?

Visibility Into Every Dollar — In and Out

Log venue costs, travel, swag, and more — then measure what your event actually brought in, down to the deal level.

Connect Revenue Directly to Events

With native deal attribution, you’ll know exactly which events generated pipeline and closed-won revenue.

Own the Full Financial Picture

Track every quote, invoice, and payment — and assign responsibility so nothing falls through the cracks.

1. Log Total Event Expenses with Line-Item Detail

Track costs for venue rentals, travel, swag, catering, and more — right from the event record.

2. Tie Deals Back to Events with Native Attribution

See which attendees turned into contacts, which contacts became deals, and how much revenue each event actually drove.

3. Monitor Net Revenue and ROI in Real Time

Compare revenue against expenses directly in HubSpot — no outside math required.

Screenshot 2024-04-19 at 6.14 2

4. Track Financial Statuses and Task Ownership

See which event costs have been quoted, invoiced, or paid and who’s responsible for each line item.

Report on Event Performance Without Piecing It Together

Stop chasing down form submissions, check-ins, expenses and campaign data across tools. event•hapily brings everything into HubSpot so you can report on registration, attendance, engagement, and ROI — all from one place.

No Matter Your Virtual Event Needs — We've Got You Covered
From Attendance Reports to Zoom Sync

event-hapily-communication

Communications

Segment registrants and attendees s to target relevant event updates.

Reporting

Generate reports based on registration, attendance, engagement rates & more.

Website Updates

Keep your website up-to-date with the latest event info.

Attribution

Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync

Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.

Capacity Management

Automatically turn off forms when events reach max capacity or end.

event•hapily blog

The latest from the event•hapily team

The Event Setup Shortcut You’ll Wish You Had Sooner

The Event Setup Shortcut You’ll Wish You Had Sooner

Tired of event setup feeling like a black hole of creating pages, lists, and workflows? The Event Builder event•hapily turns hours of work ...

The Event Setup Shortcut You’ll Wish You Had Sooner
Nikki Zangardi

September 17, 2025

featured
From Badge to Pipeline: AI Lead Capture That Actually Works in HubSpot

From Badge to Pipeline: AI Lead Capture That Actually Works in HubSpot

Discover how event•hapily’s AI Lead Capture app turns every badge scan into an enriched HubSpot contact with instant follow-up. Faster lead...

From Badge to Pipeline: AI Lead Capture That Actually Works in HubSpot
Nikki Zangardi

September 17, 2025

Automation
[ON-DEMAND WEBINAR] Wrangle the Roster: How event•hapily + Arrows Streamline Event Speaker & Sponsor Onboarding in HubSpot

[ON-DEMAND WEBINAR] Wrangle the Roster: How event•hapily + Arrows Streamline Event Speaker & Sponsor Onboarding in HubSpot

Whether you're wrangling speakers, managing sponsors, or just trying to keep the event machine humming, this is the behind-the-scenes tour ...

[ON-DEMAND WEBINAR] Wrangle the Roster: How event•hapily + Arrows Streamline Event Speaker & Sponsor Onboarding in HubSpot
Nikki Zangardi

September 01, 2025

webinar

Level Up Your Event Strategy Needs with event•hapily.

Unleash the full potential of your industry events with the ultimate all-in-one HubSpot event management app.

Orca-Speaker

Get ready to event•hapily...

Request a demo today!