Why Track Event Expenses and ROI in HubSpot?
Visibility Into Every Dollar — In and Out
Log venue costs, travel, swag, and more — then measure what your event actually brought in, down to the deal level.

Connect Revenue Directly to Events
With native deal attribution, you’ll know exactly which events generated pipeline and closed-won revenue.
Own the Full Financial Picture
Track every quote, invoice, and payment — and assign responsibility so nothing falls through the cracks.
1. Log Total Event Expenses with Line-Item Detail
Track costs for venue rentals, travel, swag, catering, and more — right from the event record.


2. Tie Deals Back to Events with Native Attribution
See which attendees turned into contacts, which contacts became deals, and how much revenue each event actually drove.
3. Monitor Net Revenue and ROI in Real Time
Compare revenue against expenses directly in HubSpot — no outside math required.


4. Track Financial Statuses and Task Ownership
See which event costs have been quoted, invoiced, or paid and who’s responsible for each line item.
Communications
Segment registrants and attendees s to target relevant event updates.
Reporting
Generate reports based on registration, attendance, engagement rates & more.
Website Updates
Keep your website up-to-date with the latest event info.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

Automate Like a Pro: Workflow Templates That Supercharge Your HubSpot Event Strategy
From registration emails to ROI attribution, discover how event•hapily’s prebuilt HubSpot workflows help automate every part of your event ...

Check-in Without the Stress: The Easiest Way to Track Attendance in HubSpot
Create a fast, flexible event check-in experience inside HubSpot with event•hapily. Scan QR codes, register walk-ins, and track attendance ...

Sync or Sink: Run Virtual Events That Actually Talk to Your CRM
Run Zoom webinars and meetings directly from HubSpot with event•hapily — track registrations, automate follow-up, and keep every detail exa...