
Are you ready to crush your pipeline goals?
Imagine a calendar that syncs in real time for easy adjustments, automatically disabling forms when events reach full capacity, and access to attribution data for planning.
Welcome to a new era of managing field marketing activities from inside HubSpot that fosters connections and drives more conversions.
1. Create Your Event
Create your event in HubSpot, add the details, and watch as it automatically whips up event pages in CMS – no coding chops needed!
2. Capture Leads
Capture leads via form fills or manual entries, while automated workflows instantly create leads in your prospecting workspace for easy follow-up.
3. Scan Business Cards & Badges
Easily scan business cards and badges to instantly capture and organize data inside HubSpot, empowering onsite event managers to streamline follow-ups and strengthen connections.
4. Report on Leads & Pipeline Influence
Easily track leads and see how your events directly influence pipeline and revenue. See the impact across lifecycle stages — like whether someone in a buying cycle attended — so you can understand the true value of your event efforts.
5. Target Post-Event Communication
Build dynamic lists from event registrations for tailored follow-ups or use workflows that activate with each event.
6. Align Sales & Marketing
Break free from post-event chaos using automation triggered from event data that boosts your team's follow-up strategy and squeezes every drop of value from your event.
7. Track ROI
Create impactful dashboards that show total event ROI including budget tracking and revenue impact using deal attribution workflows to make meaningful decisions about the future of your event strategy.
Communications
Segment students, participants, and instructors to target relevant course updates.
Reporting
Generate reports based on participation, instructor engagement, completion rate & more.
Website Updates
Keep your website up-to-date with the latest course and instructor info.
Robust Custom Objects
Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.
Onsite Check-In
Validate tickets for courses you've sold and track attendance and capacity.
Ticket Sales
Sell tickets for your courses and trainings while tracking inventory in real-time.

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