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COMPARISON
Mobile Lead
Capture Apps

An in-depth look at leading mobile lead capture solutions and how they manage event data, follow-up, and ROI inside HubSpot.

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If you’re running events, tradeshows, or conferences and your marketing engine runs on HubSpot, you already know the drill: badge scanners, spreadsheets, flat files, and tangled imports that slow your team down and wreck your follow-up.

hapily's AI-Powered Mobile Lead Capture App exists to fix exactly that.

It’s the only event management and lead capture platform built for HubSpot, not just connected to it.

Below is a breakdown of how hapily compares to other tools in the category — Popl, Mobly, iCapture, and Romify — and why none of them come close to delivering a truly HubSpot-native experience.

Mobile Lead Capture Feature Report Cards

 

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HAPILY

Built for HubSpot
(Not Just Connected to It)

Most lead capture tools push data into HubSpot — but they don’t understand HubSpot’s data model, event objects, automations, or attribution.

That leads to overwritten fields, incomplete histories, and broken reporting. hapily is the only lead capture platform developed natively for HubSpot with a true two-way sync.

 



HAPILY'S MOBILE LEAD CAPTURE REPORT CARD  
Built for HubSpot's data model
Real two-way sync with HubSpot Events
No field mapping, middleware, or brittle syncs
Automations fire instantly from captured leads
Supports ALL HubSpot Objects (including Custom Objects)
Interactions stored as App Events (not overwritten fields)
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ Only syncs to Contact object
✖️ No support for Deals, Companies, Events, or Custom Objects
✖️ HubSpot treated as a “drop zone” for flat data
✖️ Impossible to report across multiple events

Popl
✖️ One-way push into Contact fields
✖️ Overwrites data when scanned again
✖️ No event model, no object associations
✖️ Cannot trigger event-specific workflows

Romify
✖️ Uses Marketing Events Object (rigid + limited)
✖️ Minimal automation and customization
✖️ No App Events, no attribution, no two-way sync
✖️ Reporting remains clunky and incomplete

Mobly
✖️ Surface-level push into Contacts + Notes
✖️ No App Events, no HubSpot Event data
✖️ Duplicate scans overwrite prior info
✖️ No contextual event automation

 

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HAPILY

True Two-Way Sync With HubSpot Events

Other tools only push contacts into HubSpot — they don’t pull your HubSpot Events in. That leaves teams rebuilding event setups and juggling disconnected systems.

hapily solves that by syncing your HubSpot Events into the app ensuring every scan ties to the right event every time. 

 

 

HAPILY'S LEAD CAPTURE REPORT CARD  
App automatically pulls in all Events from HubSpot
Zero manual event setup or duplication
Booth reps select  from HubSpot Events
Makes HubSpot single source of truth
Ensures leads are tied to the correct Event Object
Prevents misattributed data and missing context
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ Zero event awareness
✖️ No connection to HubSpot Event records
✖️ Every badge scan is just a contact update

Popl
✖️ No concept of HubSpot Events
✖️ Cannot sync or select which event a lead came from
✖️ All scans go into Contacts with no event association

Romify
✖️ Attempts to use Marketing Events Object
✖️ Still requires manual setup
✖️ No two-way sync back to the app

Mobly
✖️ No event-level sync
✖️ No way to map scans to specific HubSpot Events
✖️ Forces manual cleanup post-show

 

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HAPILY

Smarter Lead Capture
(AI, Forms, Lists, Enrichment)

Other tools stop at “scan a badge.” hapily turns every interaction into a fully enriched, organized HubSpot lead — instantly ready for automation, attribution, and follow-up.

 

HAPILY'S MOBILE LEAD CAPTURE REPORT CARD  
AI enrichment (contact + company) in seconds
Auto-generates HubSpot forms for each booth device
Auto-creates event lead lists inside HubSpot
Instantly updates CRM with enriched details
Every scan routed to the correct event + owner
No manual imports
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ Basic enrichment only
✖️ No auto-generated HubSpot forms
✖️ No automatic event lead lists
✖️ Field overwrites break segmentation

Popl
✖️ No enrichment
✖️ No forms
✖️ No event lists
✖️ Leads require manual cleanup

Romify
✖️ Enrichment limited by Marketing Event Object constraints
✖️ No list generation
✖️ No enriched HubSpot-native form flow
✖️ Minimal automation

Mobly
✖️ Enrichment limited — not HubSpot-native
✖️ No lead lists generated 
✖️ No connection to HubSpot form infrastructure
✖️ Workflow triggers remain basic

 

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HAPILY

App Events
(Preserving History + Powering Automation)

Other platforms rely on Contact property updates — meaning every new scan overwrites old data and destroys historical context.

hapily captures each interaction as a discrete App Event, enabling precise reporting, attribution, and automation that no other tool can match.

 



HAPILY'S LEAD CAPTURE REPORT CARD  
Every booth interaction becomes its own App Event
Full event history preserved
Enables multi-event reporting
Triggers workflows based on specific engagement
Integrates with Journey Analytics
Creates deals, tasks, or follow-ups automatically
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ Property overwrite every time
✖️ Zero historical context
✖️ Impossible to track multi-event engagement

Popl
✖️ No App Events
✖️ Overwrites properties with every scan
✖️ No timeline-based event reporting

Romify
✖️ Marketing Events Object limits automation
✖️ No App Events
✖️ Event history fragmented + hard to report on

Mobly
✖️ Notes + fields only
✖️ No discrete interaction records
✖️ Automation is generic, not event-driven

 

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HAPILY

Event Attribution & ROI Reporting

Most tools just push a name and email into HubSpot. hapily goes all the way to revenue attribution — automatically tying deals back to events so marketing can finally measure ROI without spreadsheets.



HAPILY'S MOBILE LEAD CAPTURE REPORT CARD  
Automatic deal-to-event attribution
ROI calculated directly on the Event Object
Multi-touch visibility inside HubSpot
Attribution happens instantly when leads convert
Eliminates manual calculations and exports
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ No event-to-deal connection
✖️ No revenue reporting
✖️ Data dead-ends in Contacts

Popl
✖️ No attribution
✖️ No awareness of deals or event ties
✖️ No insights for marketers

Romify
✖️ Marketing Events Object provides no true ROI
✖️ Deals cannot be tied natively
✖️ Attribution fragmented or missing entirely

Mobly
✖️ No attribution model
✖️ Cannot tie booth scans to revenue
✖️ Post-show ROI impossible to calculate

 

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HAPILY

AI Follow-Up + Workflow Automation

Most tools treat lead capture as the finish line: scan the badge, sync the contact, done.

hapily continues it by kicking off the next steps automatically — tasks, emails, meetings, workflows, and deals — reducing lag between conversation and conversion.

 

 

HAPILY'S LEAD CAPTURE REPORT CARD  
AI-generated follow-up emails logged to the Record
One-tap meeting scheduling via HubSpot meeting links
Triggers nurture workflows instantly
Auto-assigns leads to owners
Auto-creates tasks, deals, or sequences
Converts booth convos into pipeline automatically
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ No automation
✖️ No follow-up mechanics
✖️ No sales enablement layer

Popl
✖️ No AI follow-up
✖️ No workflow intelligence
✖️ No deal creation triggers

Romify
✖️ Marketing Events Object restricts automation
✖️ No personalized follow-up
✖️ No integrated meeting scheduling

Mobly
✖️ No AI
✖️ Limited workflow triggers
✖️ Follow-up still manual for reps

 

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HAPILY

Registration & Attendance Tracking for Your Activations

Most lead capture tools handle only booth scans. hapily captures all touchpoints — receptions, roundtables, VIP events, workshops — with registration, check-in, and attendance tracking built right into HubSpot.



HAPILY'S MOBILE LEAD CAPTURE REPORT CARD  
Registration pages for activations
Native check-in + attendance logging
Attendee behavior tied to App Events
Multi-touch engagement visible inside HubSpot
Attribution includes everything, not just booth scans
WHERE OTHER APPS MISS THE MARK

iCapture
✖️ No registration
✖️ No check-in
✖️ No event lifecycle tracking

Popl
✖️ No registration tools
✖️ No attendance tracking
✖️ Booth scans only

Romify
✖️ Marketing Events Object has rigid attendance logic
✖️ No App Events
✖️ No custom automation paths

Mobly
✖️ No registration
✖️ No multi-touch visibility
✖️ Limited to badge/photo scans

Mobile Lead Capture Solution Comparison Matrix

  hapily Popl Mobly iCapture Romify
Built for HubSpot (no field mapping required)
App syncs Events from HubSpot
Badge and Business Card Scanner
AI Lead Enrichment
Contact Property Sync to HubSpot
Sends App Events to HubSpot
HubSpot Lead Object Integration
Customizable Event Objects  
Auto Generate Event Lead Lists in HubSpot
Deal to Event Attribution Automation
Auto Calculate Event ROI
Integrates with Journey Analytics
Generate Email Follow Up + Log to HubSpot Contact
HubSpot Meeting Link Integration
Event Lead Creation Workflow Actions
Registration and Attendance Tracking Tools

 

 

No Matter Your Event Needs — We've Got You Covered
From Attendance Reports to Zoom Sync

event-hapily-communication

Communications

Segment registrants, sponsors, and speakers to send relevant event updates, deliver resources, or get feedback.

Reporting

Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.

Website Updates

Keep your website up-to-date with the latest event info.

Robust Custom Objects

Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.

Attribution

Discover what events generate leads and which deals they influence with clear-cut attribution.

Capacity Management

Automatically turn off forms when events reach max capacity or end.

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