If you’re running events, tradeshows, or conferences and your marketing engine runs on HubSpot, you already know the drill: badge scanners, spreadsheets, flat files, and tangled imports that slow your team down and wreck your follow-up.
hapily's AI-Powered Mobile Lead Capture App exists to fix exactly that.
It’s the only event management and lead capture platform built for HubSpot, not just connected to it.
Below is a breakdown of how hapily compares to other tools in the category — Popl, Mobly, iCapture, and Romify — and why none of them come close to delivering a truly HubSpot-native experience.
Mobile Lead Capture Feature Report Cards
HAPILY
Built for HubSpot
(Not Just Connected to It)
Most lead capture tools push data into HubSpot — but they don’t understand HubSpot’s data model, event objects, automations, or attribution.
That leads to overwritten fields, incomplete histories, and broken reporting. hapily is the only lead capture platform developed natively for HubSpot with a true two-way sync.
| HAPILY'S MOBILE LEAD CAPTURE REPORT CARD | |
| Built for HubSpot's data model | |
| Real two-way sync with HubSpot Events | |
| No field mapping, middleware, or brittle syncs | |
| Automations fire instantly from captured leads | |
| Supports ALL HubSpot Objects (including Custom Objects) | |
| Interactions stored as App Events (not overwritten fields) |
iCapture
✖️ Only syncs to Contact object
✖️ No support for Deals, Companies, Events, or Custom Objects
✖️ HubSpot treated as a “drop zone” for flat data
✖️ Impossible to report across multiple events
Popl
✖️ One-way push into Contact fields
✖️ Overwrites data when scanned again
✖️ No event model, no object associations
✖️ Cannot trigger event-specific workflows
Romify
✖️ Uses Marketing Events Object (rigid + limited)
✖️ Minimal automation and customization
✖️ No App Events, no attribution, no two-way sync
✖️ Reporting remains clunky and incomplete
Mobly
✖️ Surface-level push into Contacts + Notes
✖️ No App Events, no HubSpot Event data
✖️ Duplicate scans overwrite prior info
✖️ No contextual event automation
HAPILY
True Two-Way Sync With HubSpot Events
Other tools only push contacts into HubSpot — they don’t pull your HubSpot Events in. That leaves teams rebuilding event setups and juggling disconnected systems.
hapily solves that by syncing your HubSpot Events into the app ensuring every scan ties to the right event every time.
| HAPILY'S LEAD CAPTURE REPORT CARD | |
| App automatically pulls in all Events from HubSpot | |
| Zero manual event setup or duplication | |
| Booth reps select from HubSpot Events | |
| Makes HubSpot single source of truth | |
| Ensures leads are tied to the correct Event Object | |
| Prevents misattributed data and missing context |
iCapture
✖️ Zero event awareness
✖️ No connection to HubSpot Event records
✖️ Every badge scan is just a contact update
Popl
✖️ No concept of HubSpot Events
✖️ Cannot sync or select which event a lead came from
✖️ All scans go into Contacts with no event association
Romify
✖️ Attempts to use Marketing Events Object
✖️ Still requires manual setup
✖️ No two-way sync back to the app
Mobly
✖️ No event-level sync
✖️ No way to map scans to specific HubSpot Events
✖️ Forces manual cleanup post-show
HAPILY
Smarter Lead Capture
(AI, Forms, Lists, Enrichment)
Other tools stop at “scan a badge.” hapily turns every interaction into a fully enriched, organized HubSpot lead — instantly ready for automation, attribution, and follow-up.
| HAPILY'S MOBILE LEAD CAPTURE REPORT CARD | |
| AI enrichment (contact + company) in seconds | |
| Auto-generates HubSpot forms for each booth device |
|
| Auto-creates event lead lists inside HubSpot | |
| Instantly updates CRM with enriched details | |
| Every scan routed to the correct event + owner | |
| No manual imports |
iCapture
✖️ Basic enrichment only
✖️ No auto-generated HubSpot forms
✖️ No automatic event lead lists
✖️ Field overwrites break segmentation
Popl
✖️ No enrichment
✖️ No forms
✖️ No event lists
✖️ Leads require manual cleanup
Romify
✖️ Enrichment limited by Marketing Event Object constraints
✖️ No list generation
✖️ No enriched HubSpot-native form flow
✖️ Minimal automation
Mobly
✖️ Enrichment limited — not HubSpot-native
✖️ No lead lists generated
✖️ No connection to HubSpot form infrastructure
✖️ Workflow triggers remain basic
HAPILY
App Events
(Preserving History + Powering Automation)
Other platforms rely on Contact property updates — meaning every new scan overwrites old data and destroys historical context.
hapily captures each interaction as a discrete App Event, enabling precise reporting, attribution, and automation that no other tool can match.
| HAPILY'S LEAD CAPTURE REPORT CARD | |
| Every booth interaction becomes its own App Event | |
| Full event history preserved | |
| Enables multi-event reporting | |
| Triggers workflows based on specific engagement | |
| Integrates with Journey Analytics | |
| Creates deals, tasks, or follow-ups automatically |
iCapture
✖️ Property overwrite every time
✖️ Zero historical context
✖️ Impossible to track multi-event engagement
Popl
✖️ No App Events
✖️ Overwrites properties with every scan
✖️ No timeline-based event reporting
Romify
✖️ Marketing Events Object limits automation
✖️ No App Events
✖️ Event history fragmented + hard to report on
Mobly
✖️ Notes + fields only
✖️ No discrete interaction records
✖️ Automation is generic, not event-driven
HAPILY
Event Attribution & ROI Reporting
Most tools just push a name and email into HubSpot. hapily goes all the way to revenue attribution — automatically tying deals back to events so marketing can finally measure ROI without spreadsheets.
| HAPILY'S MOBILE LEAD CAPTURE REPORT CARD | |
| Automatic deal-to-event attribution | |
| ROI calculated directly on the Event Object |
|
| Multi-touch visibility inside HubSpot | |
| Attribution happens instantly when leads convert | |
| Eliminates manual calculations and exports |
iCapture
✖️ No event-to-deal connection
✖️ No revenue reporting
✖️ Data dead-ends in Contacts
Popl
✖️ No attribution
✖️ No awareness of deals or event ties
✖️ No insights for marketers
Romify
✖️ Marketing Events Object provides no true ROI
✖️ Deals cannot be tied natively
✖️ Attribution fragmented or missing entirely
Mobly
✖️ No attribution model
✖️ Cannot tie booth scans to revenue
✖️ Post-show ROI impossible to calculate
HAPILY
AI Follow-Up + Workflow Automation
Most tools treat lead capture as the finish line: scan the badge, sync the contact, done.
hapily continues it by kicking off the next steps automatically — tasks, emails, meetings, workflows, and deals — reducing lag between conversation and conversion.
| HAPILY'S LEAD CAPTURE REPORT CARD | |
| AI-generated follow-up emails logged to the Record | |
| One-tap meeting scheduling via HubSpot meeting links | |
| Triggers nurture workflows instantly | |
| Auto-assigns leads to owners | |
| Auto-creates tasks, deals, or sequences | |
| Converts booth convos into pipeline automatically |
iCapture
✖️ No automation
✖️ No follow-up mechanics
✖️ No sales enablement layer
Popl
✖️ No AI follow-up
✖️ No workflow intelligence
✖️ No deal creation triggers
Romify
✖️ Marketing Events Object restricts automation
✖️ No personalized follow-up
✖️ No integrated meeting scheduling
Mobly
✖️ No AI
✖️ Limited workflow triggers
✖️ Follow-up still manual for reps
HAPILY
Registration & Attendance Tracking for Your Activations
Most lead capture tools handle only booth scans. hapily captures all touchpoints — receptions, roundtables, VIP events, workshops — with registration, check-in, and attendance tracking built right into HubSpot.
| HAPILY'S MOBILE LEAD CAPTURE REPORT CARD | |
| Registration pages for activations |
|
| Native check-in + attendance logging |
|
| Attendee behavior tied to App Events |
|
| Multi-touch engagement visible inside HubSpot |
|
| Attribution includes everything, not just booth scans |
iCapture
✖️ No registration
✖️ No check-in
✖️ No event lifecycle tracking
Popl
✖️ No registration tools
✖️ No attendance tracking
✖️ Booth scans only
Romify
✖️ Marketing Events Object has rigid attendance logic
✖️ No App Events
✖️ No custom automation paths
Mobly
✖️ No registration
✖️ No multi-touch visibility
✖️ Limited to badge/photo scans
Mobile Lead Capture Solution Comparison Matrix
| hapily | Popl | Mobly | iCapture | Romify | |
| Built for HubSpot (no field mapping required) | |||||
| App syncs Events from HubSpot | |||||
| Badge and Business Card Scanner | |||||
| AI Lead Enrichment | |||||
| Contact Property Sync to HubSpot | |||||
| Sends App Events to HubSpot | |||||
| HubSpot Lead Object Integration | |||||
| Customizable Event Objects | |||||
| Auto Generate Event Lead Lists in HubSpot | |||||
| Deal to Event Attribution Automation | |||||
| Auto Calculate Event ROI | |||||
| Integrates with Journey Analytics | |||||
| Generate Email Follow Up + Log to HubSpot Contact | |||||
| HubSpot Meeting Link Integration | |||||
| Event Lead Creation Workflow Actions | |||||
| Registration and Attendance Tracking Tools |
Communications
Segment registrants, sponsors, and speakers to send relevant event updates, deliver resources, or get feedback.
Reporting
Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.
Website Updates
Keep your website up-to-date with the latest event info.
Robust Custom Objects
Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.
Capacity Management
Automatically turn off forms when events reach max capacity or end.
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