Skip to content

COMPARISON
event•hapily with Zoom vs. Native Zoom Integration

Using Zoom alone leaves you without the data, automation, and follow-up workflows your event strategy depends on.

 

Using Zoom to run events while managing every other aspect of your event strategy in HubSpot? You’re likely stuck stitching things together and juggling links, syncing attendance, and guessing at ROI.

Zoom gets the session live, sure. But everything before and after? That’s on you.

event•hapily changes that by managing the full event lifecycle natively in HubSpot. Here’s how it compares to using Zoom alone and why pairing it with a native event management tool built for HubSpot just works better.

1. How does registration work?

 

event_hapily_wordmark_light_nopaleta

HubSpot Forms or Workflows OR Zoom Registration pages will create registrants in HubSpot and Zoom as well.

Registration Page
Group 10 (1)

Zoom_Logo_Bloom_RGB

Zoom Registration Pages, or HubSpot forms, however works with Webinars only.

2. Can you track registration and attendance for Zoom Meetings?

 

event_hapily_wordmark_light_nopaleta

YES! You can use Zoom Meetings (with registration enabled) as well as Zoom Webinars.

Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. Only works with Zoom webinars.

3. Are there separate records for registrations?

 

event_hapily_wordmark_light_nopaleta

YES! Track attendance, trigger automation, collect feedback, and build better reports.

Track Attendance
Screenshot 2025-02-27 at 1.53.48 PM

Zoom_Logo_Bloom_RGB

NO. The native integration only sends timeline events to the Contact record; no further tracking is available.

event hapily zoom timeline events

4. Can you use workflows to register contacts for an event?

 

event_hapily_wordmark_light_nopaleta

YES! Built-in workflow actions let you register contacts for events automatically.

HubSpot Forms
Group 10 (1)

Zoom_Logo_Bloom_RGB

YES, BUT: ONLY to a webinar, and you need to inject a webinar ID instead of just selecting from a list. No other actions are available (like Cancellations, Attendance Tracking, etc.).

5. Can you associate events with other HubSpot objects?

 

event_hapily_wordmark_light_nopaleta

YES! Associate events with literally anything in HubSpot, including custom objects.

image8
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. You're limited to the Marketing Event object — nothing else.

6. Can you customize the event record layout?

 

event_hapily_wordmark_light_nopaleta

YES! Customize the layout just like any other standard or custom HubSpot object.

Event Stat
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. The layout is locked to Eventbrite’s setup.

image18

7. Can you build custom report UI cards?

 

event_hapily_wordmark_light_nopaleta

YES! Easily visualize registrations over time and track key event metrics.

Event Reports
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. Customization isn't an option — you’re stuck with the default Marketing Event object.

8. How do you track attendance?

 

event_hapily_wordmark_light_nopaleta

In-Person Tracking Module + QR Code Scanning — no third-party hardware needed.

Check In Form
QR Code
Associated Contacts
Group 10 (1)

Zoom_Logo_Bloom_RGB

Zoom sends attendee data to the Marketing Events object.

9. Are there out-of-the-box CMS modules for event registration?

 

event_hapily_wordmark_light_nopaleta

YES! Includes HubSpot CMS modules and a full CMS theme for event pages.

CMS Theme
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. Zoom has no features that create CMS Templates/Modules/Pages to assist with event registration.

10. Can you see attended events on Contacts?


 

event_hapily_wordmark_light_nopaleta

YES! Associations tables and Timeline Events make it easy to see event history.

Attendance Tracking
Activity log
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. Contact timelines show limited event info, and custom question data (e.g., t-shirt size, dietary needs) doesn’t sync.

12. Can you track event ROI?


 

event_hapily_wordmark_light_nopaleta

YES! Use custom calculated fields and deal attribution workflows to track ROI however you need.

ROI stats
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. You cannot create customizations on the Marketing Event object created by Zoom that helps manage ROI on an event-by-event basis.

13. Can you build custom reports?

 

event_hapily_wordmark_light_nopaleta

YES! Custom reports are easy with robust registrant and session data.

Group 10 (1)

Zoom_Logo_Bloom_RGB

Only using limited data from the Marketing Event objects created and managed by Zoom

14. Can you attribute deals to events?

 

event_hapily_wordmark_light_nopaleta

YES! Our Attribute Deal to Event workflow action connects revenue to events.

Deal Attribution to Event
Attribution Workflow
Group 10 (1)

Zoom_Logo_Bloom_RGB

NO. You can’t associate Deals with the Marketing Events that Zoom creates and manages.

No Matter Your Event Needs — We've Got You Covered
From Attendance Reports to Zoom Sync

event-hapily-communication

Communications

Segment registrants, sponsors, and speakers to send relevant event updates, deliver resources, or get feedback.

Reporting

Generate reports and dashboards based on registration, attendance, engagement, completion rates, ROI and more.

Website Updates

Keep your website up-to-date with the latest event info.

Robust Custom Objects

Use out-of-the-box custom objects to keep all of your data organized inside HubSpot.

Attribution

Discover what events generate leads and which deals they influence with clear-cut attribution.

Capacity Management

Automatically turn off forms when events reach max capacity or end.

event•hapily blog

Check out our latest articles:

How to Capture Event Feedback in HubSpot That Actually Tells a Story

How to Capture Event Feedback in HubSpot That Actually Tells a Story

Learn how to use event•hapily’s registrant object to collect meaningful feedback in HubSpot and turn post-event surveys into real, actionab...

How to Manage Event Capacity in HubSpot (Without Breaking Your Registration Flow)

How to Manage Event Capacity in HubSpot (Without Breaking Your Registration Flow)

Set and enforce event registration limits in HubSpot using event•hapily, with built-in capacity controls, customizable messages, waitlist o...

From Registration to Follow-Up: Automate Your Event Emails the Right Way in HubSpot

From Registration to Follow-Up: Automate Your Event Emails the Right Way in HubSpot

Stop sending manual event emails. Learn how event•hapily lets you automate personalized event communications in HubSpot with real data and ...

Level Up Your Event Management Strategy with event•hapily.

Unleash the full potential of your events with the ultimate all-in-one HubSpot event management app.

Orca-Speaker

Get ready to event•hapily...

Request a demo today!