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COMPARISON
hapily with Zoom vs. Native Zoom Integration

Using Zoom alone leaves you without the data, automation, and follow-up workflows your event strategy depends on.

 

Using Zoom to run events while managing every other aspect of your event strategy in HubSpot? You’re likely stuck stitching things together and juggling links, syncing attendance, and guessing at ROI.

Zoom gets the session live, sure. But everything before and after? That’s on you.

hapily changes that by managing the full event lifecycle natively in HubSpot. Here’s how it compares to using Zoom alone and why pairing it with a native event management tool built for HubSpot just works better.

1. How does registration work?

 

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HubSpot Forms or Workflows OR Zoom Registration pages will create registrants in HubSpot and Zoom as well.

Registration Page
vs.

Zoom_Logo_Bloom_RGB

Zoom Registration Pages, or HubSpot forms, however works with Webinars only.

2. Can you track registration and attendance for Zoom Meetings?

 

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YES! You can use Zoom Meetings (with registration enabled) as well as Zoom Webinars.

vs.

Zoom_Logo_Bloom_RGB

NO. Only works with Zoom webinars.

3. Are there separate records for registrations?

 

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YES! Track attendance, trigger automation, collect feedback, and build better reports.

Track Attendance
vs.

Zoom_Logo_Bloom_RGB

NO. The native integration only sends timeline events to the Contact record; no further tracking is available.

event hapily zoom timeline events

4. Can you use workflows to register contacts for an event?

 

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YES! Built-in workflow actions let you register contacts for events automatically.

HubSpot Forms
vs.

Zoom_Logo_Bloom_RGB

YES, BUT: ONLY to a webinar, and you need to inject a webinar ID instead of just selecting from a list. No other actions are available (like Cancellations, Attendance Tracking, etc.).

5. Can you associate events with other HubSpot objects?

 

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YES! Associate events with literally anything in HubSpot, including custom objects.

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vs.

Zoom_Logo_Bloom_RGB

NO. You're limited to the Marketing Event object — nothing else.

6. Can you customize the event record layout?

 

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YES! Customize the layout just like any other standard or custom HubSpot object.

Event Stat
vs.

Zoom_Logo_Bloom_RGB

NO. The layout is locked to Eventbrite’s setup.

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7. Can you build custom report UI cards?

 

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YES! Easily visualize registrations over time and track key event metrics.

Event Reports
vs.

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NO. Customization isn't an option — you’re stuck with the default Marketing Event object.

8. How do you track attendance?

 

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In-Person Tracking Module + QR Code Scanning — no third-party hardware needed.

Check In Form
QR Code
Associated Contacts
vs.

Zoom_Logo_Bloom_RGB

Zoom sends attendee data to the Marketing Events object.

9. Are there out-of-the-box CMS modules for event registration?

 

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YES! Includes HubSpot CMS modules and a full CMS theme for event pages.

CMS Theme
vs.

Zoom_Logo_Bloom_RGB

NO. Zoom has no features that create CMS Templates/Modules/Pages to assist with event registration.

10. Can you see attended events on Contacts?

 

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YES! Associations tables and Timeline Events make it easy to see event history.

Attendance Tracking
Activity log
vs.

Zoom_Logo_Bloom_RGB

NO. Contact timelines show limited event info, and custom question data (e.g., t-shirt size, dietary needs) doesn’t sync.

12. Can you track event ROI?

 

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YES! Use custom calculated fields and deal attribution workflows to track ROI however you need.

ROI stats
vs.

Zoom_Logo_Bloom_RGB

NO. You cannot create customizations on the Marketing Event object created by Zoom that helps manage ROI on an event-by-event basis.

13. Can you build custom reports?

 

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YES! Custom reports are easy with robust registrant and session data.

vs.

Zoom_Logo_Bloom_RGB

Only using limited data from the Marketing Event objects created and managed by Zoom

14. Can you attribute deals to events?

 

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YES! Our Attribute Deal to Event workflow action connects revenue to events.

Deal Attribution to Event
Attribution Workflow
vs.

Zoom_Logo_Bloom_RGB

NO. You can’t associate Deals with the Marketing Events that Zoom creates and manages.

hapily blog

The latest from the hapily team:

Keep Your Entire Invite Strategy Connected to Your Event with Invite Manager

Keep Your Entire Invite Strategy Connected to Your Event with Invite Manager

See how Invite Manager keeps invite lists, invite emails, and registration results tied to the event record so your invitation strategy sta...

Why hapily Is Doubling Down on Events: A Small Change That Brings Big Focus

Why hapily Is Doubling Down on Events: A Small Change That Brings Big Focus

We’re sharpening our focus on events — what’s changing, what’s staying the same, and why this sets hapily up for what’s next.

[ON-DEMAND WEBINAR] The ELG Advantage: Using Partner Data to Supercharge Your Event Strategy with Crossbeam, HubSpot, and hapily

[ON-DEMAND WEBINAR] The ELG Advantage: Using Partner Data to Supercharge Your Event Strategy with Crossbeam, HubSpot, and hapily

Whether you’re planning one flagship event or a full event calendar, this webinar gives you a clearer, more connected way to plan, run, and...

 

SCHEDULE A DEMO TODAY!

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