Why Track Event-Influenced Deals in HubSpot?
Turn Events Into Measurable Growth Drivers
From registration to revenue, track every metric that matters and connect it directly to pipeline performance.
Make Smarter Decisions with Real Data
Use built-in dashboards and reports to spot trends, optimize spend, and plan your next event with confidence.
Keep It All Inside HubSpot
No need for third-party tools or exported spreadsheets — report on events the same way you report on everything else.
1. View a Full Event Dashboard in HubSpot
Track registrations, check-ins, sessions, revenue, and follow-up — all in a single dashboard, fully native to your CRM.


2. Measure Average ROI Across Events
See which events actually delivered — compare spend to revenue and spot which formats, audiences, or regions perform best.
3. Track Pipeline Generated per Event
Attribute deals to specific events and monitor pipeline impact — from first scan to closed won.


4. Analyze Event Attendance by Revenue Outcome
Understand how many events your closed-won contacts attended so you can double down on what drives real conversion.
5. Break Down Registration by Event Region
Segment registrations geographically to understand which regions are engaging most — and where to go next.

Communications
Segment registrants and attendees s to target relevant event updates.
Reporting
Generate reports based on registration, attendance, engagement rates & more.
Website Updates
Keep your website up-to-date with the latest event info.
Attribution
Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync
Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.
Capacity Management
Automatically turn off forms when events reach max capacity or end.

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