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Analytics & Reporting

See what’s working — and what’s worth doing again — with full visibility into your event performance inside HubSpot.

Why Track Event-Influenced Deals in HubSpot?

Turn Events Into Measurable Growth Drivers

From registration to revenue, track every metric that matters and connect it directly to pipeline performance.

Make Smarter Decisions with Real Data

Use built-in dashboards and reports to spot trends, optimize spend, and plan your next event with confidence.

Keep It All Inside HubSpot

No need for third-party tools or exported spreadsheets — report on events the same way you report on everything else.

1. View a Full Event Dashboard in HubSpot

Track registrations, check-ins, sessions, revenue, and follow-up — all in a single dashboard, fully native to your CRM.

2. Measure Average ROI Across Events

See which events actually delivered — compare spend to revenue and spot which formats, audiences, or regions perform best.

3. Track Pipeline Generated per Event

Attribute deals to specific events and monitor pipeline impact — from first scan to closed won.

4. Analyze Event Attendance by Revenue Outcome

Understand how many events your closed-won contacts attended so you can double down on what drives real conversion.

5. Break Down Registration by Event Region

Segment registrations geographically to understand which regions are engaging most — and where to go next.

No Matter Your Virtual Event Needs — We've Got You Covered
From Attendance Reports to Zoom Sync

event-hapily-communication

Communications

Segment registrants and attendees s to target relevant event updates.

Reporting

Generate reports based on registration, attendance, engagement rates & more.

Website Updates

Keep your website up-to-date with the latest event info.

Attribution

Discover what events generate leads and which deals they influence with clear-cut attribution.

Zoom Sync

Automatically sync meeting & webinar data from Zoom, keeping your lists updated in real-time.

Capacity Management

Automatically turn off forms when events reach max capacity or end.

event•hapily blog

The latest from the event•hapily team

How to Pitch event•hapily to Your CMO (Without Getting the Side-Eye)

How to Pitch event•hapily to Your CMO (Without Getting the Side-Eye)

Pitching event tools to your CMO? This guide shows you exactly how to make the case for event•hapily — the smarter, native way to manage ev...

How to Pitch event•hapily to Your CMO (Without Getting the Side-Eye)
Nikki Zangardi

June 02, 2025

How Pearagon Used event•hapily to Deliver a Sponsor-Ready Event Inside HubSpot

How Pearagon Used event•hapily to Deliver a Sponsor-Ready Event Inside HubSpot

Learn how Pearagon executed a sponsor-worthy event entirely within HubSpot, achieving seamless registration, clean data, and full funnel vi...

How Pearagon Used event•hapily to Deliver a Sponsor-Ready Event Inside HubSpot
Nikki Zangardi

May 14, 2025

case study
From Fishbowls to Full Funnel Visibility: How Imperial PFS Finally Made Trade Shows Worth It

From Fishbowls to Full Funnel Visibility: How Imperial PFS Finally Made Trade Shows Worth It

Discover how Imperial PFS transformed trade show lead management with event•hapily and HubSpot, achieving full funnel visibility and stream...

From Fishbowls to Full Funnel Visibility: How Imperial PFS Finally Made Trade Shows Worth It
Nikki Zangardi

May 01, 2025

case study

Level Up Your Event Strategy Needs with event•hapily.

Unleash the full potential of your industry events with the ultimate all-in-one HubSpot event management app.

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Get ready to event•hapily...

Request a demo today!