The Event Setup Shortcut You’ll Wish You Had Sooner

The Event Builder inside event•hapily is exactly what it sounds like: your easy button for event setup.

You plug in a few key details — name, date, location, goals — and the Builder automatically creates everything you need, stitched directly into your HubSpot CRM.

Here’s what “everything” really means:

• Registration experience: Branded registration pages, forms, capacity limits, and waitlists that just work.

• Communication workflows: Confirmation emails, reminders, and post-event follow-up already wired in.

• Lists on autopilot: Smart segments for attendees, no-shows, VIPs, or whoever you need to target.

• Reporting you don’t have to touch: Prebuilt dashboards connected to your event record, so ROI isn’t a guessing game.

• Lead capture baked in: Onsite check-in and mobile lead scanning tied back to the same record.

• One record to rule them all: Every contact, deal, activity, and asset associated in HubSpot, so nothing slips through the cracks.

Why it matters (and what it replaces)

Without the Event Builder, most teams are:

• Creating registration pages by hand (and crossing fingers that branding lines up)

• Building lists manually and hawk-eyeing for duplicates

• Rebuilding workflows from scratch for every event

• Scrambling after the event to tie attendees back to deals and revenue

With the Event Builder, that entire process collapses into minutes. Instead of piecemeal setup, you’ve got one smooth system that updates automatically if details change.

Think about it this way: instead of managing 10 different to-dos, you just push one button and it’s done.

A better way to run events in HubSpot

When we showed off the Event Builder at INBOUND, we heard the same thing again and again: “This is the tool we’ve been waiting for.”

It’s not just about convenience. It’s about:

• Consistency: Every event follows the same reliable process, no matter who sets it up.

• Speed: Setup time goes from days → minutes.

• Visibility: All event data, comms, and ROI reporting live in one place: HubSpot.

• Confidence: You can finally stop worrying if the right list is pulling, or if someone forgot the reminder email.

From stressful to successful

Running events will always take planning, coordination, and a little sweat — but the setup shouldn’t be the hardest part.

The Event Builder makes event management not just easier, but smarter. Less clicking, less checking, less chasing. More strategy, more impact, more time back for you and your team.

So go ahead — hit the easy button. Let the Event Builder handle the heavy lifting while you focus on what matters most: building events your audience will never forget.