If you’ve ever spent hours cloning, tweaking, and manually updating the same event email for the hundredth time, this one’s for you.
You know the drill — new event, new form, new email… and the same scramble to update every link, date, and name before anyone notices the last event’s details are still sitting in the footer.
It’s a time-sink, it’s error-prone, and it’s completely unnecessary when your events already live inside HubSpot.
Because with event•hapily, you can make every registration confirmation, reminder, and follow-up feel tailor-made — without rebuilding a thing.
Personalization Without the Pain
event•hapily makes personalization possible at scale by connecting your event data directly to HubSpot’s marketing email and workflow tools. Every time someone registers, attends, or misses an event, the data you need — from names and dates to locations and Zoom links — automatically syncs to a Registrant record inside HubSpot.
That means all your dynamic event details live in one place, ready to drop into any email using personalization tokens.
Instead of building a new campaign every time, you simply use one email template that pulls in live event data like:
- Event name, start date, and end date
- Venue or meeting link (depending on format)
- QR codes for check-in
- Calendar links
- Any custom fields you’ve added to your event object
The result? Registration confirmation emails that feel personal and accurate — every time, for every event — without the repetitive buildout.
Set It, Forget It: Automate the Entire Email Journey
Personalization is great, but automation is where the magic happens.
Using HubSpot’s workflows and event•hapily’s event and registrant objects, you can automatically send timely, contextual messages at every stage of the event lifecycle.
Let’s break down three core automations:
1. Registration Confirmations
When a new registrant record is created, a workflow automatically triggers a “You’re in!” confirmation email. The workflow pulls details directly from the record — name, event title, time, location, and even a QR code for check-in.
No manual setup, no copy-paste errors — just one clean, reusable system that scales with your events.
2. Pre-Event Reminders (for In-Person or Virtual)
For in-person events, you can schedule a reminder to go out the day before (or whenever you choose). The workflow uses event tokens to populate details like venue address and start time so attendees get exactly what they need when they need it.
For virtual events, it’s even smoother. event•hapily integrates directly with Zoom, pulling meeting links into HubSpot’s event records. That means you can send reminders 10 minutes before the webinar starts — complete with the right join link — automatically.
No more “Wait, which Zoom link is it again?” headaches.
3. Post-Event Follow-Ups
Once the event’s over, event•hapily helps you close the loop beautifully. Using attendance data from your registrant records, you can:
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Send thank-you emails to attendees.
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Send recording links to no-shows complete with passwords automatically populated from Zoom’s integration.
It’s thoughtful, timely communication without a single spreadsheet in sight.
The Power of Connected Communication
Here’s the real win: when your event data, emails, and workflows all live in HubSpot, your event communications stop being one-off tasks and start becoming a connected system.
You’re not just saving time — you’re building a more reliable, scalable, and intelligent event marketing engine.
Instead of worrying whether everyone got the right email, you can focus on the stuff that actually drives ROI like crafting content that converts and analyzing engagement that matters.
Because when your event tech talks to your CRM, personalization stops being a “nice to have” and becomes a natural part of the process.
From Automated to Impactful: Why Smarter Event Emails Actually Matter
The real value of automation isn’t just saving time — it’s creating consistency that builds trust. Every confirmation, reminder, and follow-up is a chance to reinforce your brand, nurture relationships, and prove that your event strategy isn’t just about attendance — it’s about experience.
When your event data and communications live in HubSpot, that experience becomes scalable.
Every registrant gets the right information at the right time.
Every event runs smoother because your team isn’t reinventing the wheel.
And every follow-up tells a cohesive story — one that connects engagement to real outcomes.
That’s what event•hapily does best: it turns your event operations into meaningful, measurable interactions that move the needle — automatically.
Want to see how personalized automation can power your next event?
Request a demo to learn more about how event•hapily makes HubSpot your all-in-one solution for smarter, connected event communication.
