Most teams plan events using the same inputs: last year’s results, CRM data, and a bit of gut instinct. Helpful, sure. But it leaves a big blind spot.
That missing layer is partner data.
Your partner ecosystem already knows where prospects show up, who they trust, and which accounts you’re both actively trying to reach.
Crossbeam makes that overlap visible. Pair those insights with your HubSpot data and run events with hapily, and you unlock something far more powerful than a one-off event strategy — Ecosystem-Led Growth in action.
Instead of disconnected tools and siloed teams, you get a connected event lifecycle built on shared data, shared action, and shared outcomes.
This session shows how that ecosystem intelligence sharpens planning, improves execution, and delivers attribution you can actually trust — turning every event into a smarter, more targeted growth play.
✔️ How partner overlap helps you pick the right events
✔️ The signals that tell you which accounts to prioritize together
✔️ Ways to use shared insight to strengthen post-event follow-up
✔️ How Crossbeam, HubSpot, and hapily work together across the full event lifecycle to achieve greater results
.png)