Planning events is hard enough without wrestling with clunky integrations.
And if you're using Eventbrite to manage your events and trying to connect it with HubSpot, you’ve probably noticed a few … frustrations.
- Maybe your registration data isn't syncing the way you’d like.
- Maybe your attendee history keeps getting overwritten.
- Maybe you’re just tired of manually piecing together reports.
If that sounds familiar, it’s time to meet event•hapily, the event management platform built natively for HubSpot.
No workarounds. No missing data. No headaches. Just smooth, seamless event management — all inside HubSpot.
Let’s break down why event•hapily is the better choice for businesses that live and breathe HubSpot.
What’s the Problem with Eventbrite + HubSpot?
Eventbrite is great at what it does — helping people set up and sell tickets to events. But when it comes to deep HubSpot integration, things start to fall apart.
Here’s where Eventbrite’s HubSpot integration leaves you hanging:
- Your data is incomplete. Eventbrite’s integration only sends over the basics (name, email, and event name). Any extra details — like dietary restrictions, T-shirt size, or session preferences — never make it into HubSpot.
- Your event history gets erased. Every time someone registers for a new event, their previous event data is overwritten in HubSpot. That makes tracking engagement over time nearly impossible.
- Automation is extremely limited. You can't build workflows around attendee actions. Want to send a follow-up email to people who attended Session A but not Session B? Not happening.
- Event tracking is rigid. HubSpot’s "Marketing Events" object, which Eventbrite uses, is a one-size-fits-all solution—and not a very flexible one. You can see registrations, but there’s no easy way to track sessions, check-ins, or lead capture.
- You can’t tie events to revenue. Because Eventbrite data is so limited in HubSpot, it’s tough to measure whether your events are actually driving deals and revenue.
At the end of the day, if you just need a simple ticketing platform, Eventbrite works fine.
But if you're serious about managing events within HubSpot — tracking attendees, automating workflows, and measuring ROI — you need something better.
Why event•hapily is the Best Event Management Solution for HubSpot
Unlike Eventbrite, event•hapily isn’t just "integrated" with HubSpot—it’s built inside HubSpot. That means:
- No missing data. Every registrant, every event, every session—fully stored in HubSpot as a custom object (not just a marketing event).
- No overwriting. Attendee histories stay intact, giving you full visibility into every event they’ve ever attended.
- Complete control over event registration. Use HubSpot forms (instead of Eventbrite’s) so all registration data is automatically added to contact records.
- Smart automation. Set up HubSpot workflows to trigger emails, reminders, and follow-ups based on real attendee data.
- Full session tracking. See who attended which session and segment your follow-up accordingly.
- Better ROI tracking. Attribute deals to events, measure event impact, and prove the ROI of your event strategy.
Let’s Look at Some Real Differences
|
Feature
|
Eventbrite + HubSpot
|
event•hapily
|
|
Event Registration
|
Uses Eventbrite’s forms, limited HubSpot data
|
Uses HubSpot forms, full CRM data
|
|
Attendee Data
|
Name & email only
|
Custom properties for full event data
|
|
Event History
|
Overwritten with each new event
|
Full history stored in HubSpot
|
|
Automation
|
Limited workflow triggers
|
Full automation around events & sessions
|
|
Session Tracking
|
Not tracked separately
|
Each session tracked individually
|
|
Check-Ins
|
Manual, outside of HubSpot
|
QR code & live check-ins inside HubSpot
|
|
Lead Capture
|
No built-in lead tracking
|
Capture leads from trade shows, associate them with events
|
|
Reporting & ROI
|
Basic event reports, no revenue attribution
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Full event analytics & deal attribution
|
How event•hapily Works Inside HubSpot
Let’s say you’re hosting a multi-session virtual event. With event•hapily, you can:
- Create the event in HubSpot – Build your registration page just like you would a landing page, using HubSpot forms to collect all the data you need.
- Capture session sign-ups – Attendees can pick which sessions they want to attend, and that data is stored in HubSpot.
- Automate pre-event engagement – Set up workflows to send confirmation emails, reminder emails, and even personalized content based on session choices.
- Use QR codes for check-ins – Whether it’s a virtual or in-person event, attendees can check in using QR codes, and their attendance is logged in HubSpot automatically.
- Track event ROI – Once the event is over, see how many leads, deals, and closed-won revenue came directly from the event.
Why This Matters for Your Business
With event•hapily, your events aren’t just one-off activities — they become a fully integrated part of your marketing, sales, and customer engagement strategy.
You can:
- Use event data to personalize marketing campaigns (e.g., follow up with attendees based on sessions they joined).
- Track sales influenced by events (e.g., see which attendees turned into customers).
- Make event planning easier and more scalable (e.g., automate reminders, check-ins, and post-event follow-ups).
If events are an important part of how you generate leads, build relationships, or close deals, you need more than just a ticketing tool.
You need a true event management platform inside HubSpot — and that’s exactly what event•hapily delivers.
The Bottom Line
If you're just selling tickets to a concert, Eventbrite is fine.
But if you're running events to generate leads, drive sales, and build customer relationships, event•hapily gives you complete control over your event data, automation, and reporting — all inside HubSpot.
📅 Want to see event•hapily in action? Book a demo today!
