In the world of corporate education, events aren’t just something you throw on the calendar. For Duke Corporate Education, they’re mission-critical — designed to engage, inspire, and create real impact across international markets.
From global hybrid conferences to massive in-person experiences, Duke’s event strategy is bold — and growing. But as their events scaled, their tools didn’t. Manual check-in? Disconnected spreadsheets? Let’s just say the cracks were showing.
That’s when event•hapily—and its built-right-into-HubSpot magic—stepped in.
The Challenge: Scale Without Chaos
Duke’s Global Marketing team isn’t new to the event game. They run experiences across continents, including:
- Lead With Her in London, spotlighting International Women’s Month
- A 1,000-person celebration in Johannesburg for South Africa Women’s Month
- A steady drumbeat of in-person, hybrid, and virtual events around the world
But scaling up came with growing pains:
- Manual check-ins were a bottleneck
- Event planning lived in spreadsheets and Slack threads
- Registration, marketing automation, and onsite logistics weren’t speaking the same language
“For certain sized events, a printed name tag is fine,” said Duke’s Global Marketing Director. “But for 500+ attendees? You need a smarter system.”
They didn’t just want to fix the chaos — they wanted to elevate the experience, without sacrificing efficiency.
The Must-Have? It Had to Be HubSpot Native
Duke already lived in HubSpot. CRM, email, automation—it was all there. So when it came to finding an event management solution, the bar was high:
It had to work inside HubSpot. Period.
That’s where event•hapily came in. No clunky integrations, no toggling between platforms. Just native, seamless event management—right inside the tools they already knew.
“What I loved was that we could build in HubSpot itself. That’s what got me excited from day one.”
Onboarding That Moves at the Speed of Real Life
With big events on the books and no time to waste, the Duke team needed a partner who could keep up—and event•hapily delivered.
In a short sprint, they were able to:
- Set up custom check-in flows
- Automate registration + confirmation emails
- Enable real-time name tag printing (huge!)
- Create an attendee journey that actually felt polished and personal
And because it all ran on HubSpot, they could slice and dice data, trigger follow-ups, and collect feedback without skipping a beat.
The Payoff: Less Scramble, More Strategy
With event•hapily, Duke didn’t just streamline logistics—they completely leveled up their event operations.
Check-ins? Automated. Data? Centralized. Team? Freed up to focus on delivering real value, not fixing formatting in Excel.
“If we can own the entire experience—from the web page to check-in to name tags—that’s a win. With event•hapily, we did exactly that.”
But the best part? The results.
Attendees walked away calling Duke’s events transformational and life-changing—and now, with a system that actually supports their scale, the Duke team is just getting started
“Hearing someone describe our program as life-changing? That’s the goal. And event•hapily helped make it happen.”
Why It Matters (For You, Too)
If you’ve ever tried scaling events and hit a wall of disconnected tools, manual processes, and too many tabs—this story probably feels familiar.
Here’s why event•hapily stands out:
- It lives in HubSpot. No context-switching, no syncing drama.
- It’s built for scale. Whether you’ve got 50 or 5,000 attendees.
- It’s flexible. From virtual to hybrid to in-person, you’re covered.
- It’s fast. With a team that moves quickly and adapts to you.
The Real Takeaway?
Every unforgettable event needs a rock-solid foundation—and that foundation should not be a Frankenstein spreadsheet.
With event•hapily and HubSpot, Duke found a better way to run events that are just as operationally sound as they are inspiring.
Because when your systems support your strategy, big things happen. And better events? Just the beginning.
Whether you're tracking registrations, measuring ROI, or simply trying to understand how your events are driving revenue, event•hapily gives you the infrastructure to do it right — without spreadsheets or guesswork.
Request a demo to take the first step towards smarter, more connected event management!