Build It Right the First Time: Customizing Event Builder to Capture Details You Rely On

Customizing the Event Builder isn’t about adding more fields. It’s about deciding which details are non-negotiable at the moment an event is created.

Here’s where teams typically draw that line.

1. When Certain Details Should Never Be Optional

If your team depends on things like event type, registrant limits, or cost, those shouldn’t live in someone’s memory or get filled in later.

Teams often make fields required when:

• events need approval before promotion

• capacity impacts venue, staffing, or experience

• cost needs to be locked before ROI tracking starts

The Event Builder becomes the checkpoint, not a suggestion.

2. When Different Event Types Need Different Context

A webinar, an executive dinner, and a multi-city roadshow don’t need the same information — but they all need complete information.

Custom properties let teams capture:

• internal event classifications

• format-specific constraints like caps or pricing

• attributes that drive segmentation and reporting

This is how teams avoid forcing wildly different events through the same narrow setup flow.

3. When Clean Data Beats Fast Setup

Fast event creation is useless if the data is incomplete.

By surfacing the right properties during setup, teams avoid:

• retroactively fixing event records

• broken workflows that depend on missing fields

• reporting gaps that show up after the event is over

The Builder shifts cleanup work earlier — when it’s easier and cheaper to fix.

4. When Your Process Doesn’t Fit a Default Form

Some teams always need a featured image.
Others care about internal ownership or event tiering.
Some track cost, others don’t.

Because the Event Builder pulls directly from your hapily Event object in HubSpot, you’re not limited to a predefined schema.

You can surface the fields you already use — or create new ones when gaps appear — and make them part of the standard event creation flow.