Running events is a powerful strategy for driving pipeline and building community — but building registration pages for each event can become time-consuming fast. That’s where event•hapily steps in.
With event•hapily installed in your HubSpot portal, you can streamline the entire event registration process—either by building landing pages manually or using powerful dynamic pages.
Let’s break down both approaches so you can choose the one that fits your event strategy and tech stack.
Create Your Event in HubSpot
The foundation of your registration experience begins with creating a new event record in HubSpot. Thanks to event•hapily’s custom objects, you’ll have dedicated fields to define:
• Event name and description
• Rich body content (for dynamic page modules)
• Start and end dates and times
• Registrant limits
• Venue details
• Tags and topics
• QR check-in pin for attendance tracking
These fields not only help you manage the event logistically, they also feed directly into the content on your registration pages.
💡 Pro Tip: Use rich text and bullet points in your event body content to make your pages visually appealing without custom coding.
Method #1
Dynamic Registration Pages (Using Content Hub Pro)
If your team runs frequent events and wants to avoid building a new landing page for each one, dynamic registration pages are the way to go.
This method is powered by HubSpot’s Content Hub Pro, and it allows you to build one page that automatically updates based on which event a user is viewing.
How it works:
- Create a dynamic CMS page using HubSpot’s native tools.
- Connect it to the event object installed by event•hapily.
- Use the event record’s unique ID (or another unique property like a custom slug) to populate the page’s content.
This setup ensures that each page pulls in the correct:
- Event name
- Description
- Date, time, and location
- Form to register
Once configured, your workflow can automatically generate the page URL and update the event record with a direct link to the live registration page.
Benefits:
✅ No more cloning and editing dozens of landing pages
✅ Instant updates—change the event record, and the page updates too
✅ Scales with your event program
Method #2
Manual Registration Pages (One-Off Builds)
For one-time events or highly customized experiences, building a manual registration page is still a great option, and event•hapily makes it easy.
Here's how to do it:
- Go to HubSpot > Marketing > Landing Pages
- Use the event•hapily CMS theme or your own branded theme
- Drag in hapily's event modules, including:
- Header with event details
- Rich text block for event body
- Event registration form
- In each module, manually select the event you created earlier
This approach gives you total control over the page design while still connecting form submissions to your event record and registrant object.
Form Setup Tips:
- Use the dynamic registration form that event•hapily installs in your portal
- OR create your own form with key settings:
- Enable “Always create contact for new email address”
- Include hidden trigger fields for event/session registration
- Set form style to raw HTML so hapily’s JS features work properly (like waitlists and multi-registrant fields)
Smart Workflows That Automate the Setup
When you create a new event, hapily can trigger workflows that automatically:
- Generate a dynamic registration page
- Create a check-in page for event staff
- Attach the proper form
- Assign a featured image
- Populate the registration page URL into the event record
These workflows come pre-built when you install event•hapily but are fully customizable to match your processes.
Want a different form based on event type? Use if/then branches.
Want to tag events by region or owner? Automate it.
It’s all built inside HubSpot’s workflows — no code required.
The Magic Behind Dynamic Modules
event•hapily comes with a full library of custom CMS modules you can drop into any HubSpot landing page or website page. These modules are designed to be dynamic, meaning they’ll pull the correct data based on which event they’re connected to.
Modules include:
- 📅 Event header
- 📝 Rich body content block
- 🧍 Registration form (with built-in logic for capacity limits and waitlists)
- 📍 Venue details
- ✅ Check-in module for on-site staff
Because they're modular, you can mix and match — or even add them to existing branded templates.
Testing Your Page
Once your page is published, it’s a good idea to test the full flow:
- Visit the page and fill out the form with test data
- Check that a Registrant record is created and associated to the event
- Confirm the Contact record is linked to the registrant
- If using check-in, scan the QR code or test the attendance button
You should see the registrant marked as "Registered for Event" and, after check-in, as "Attended Event" on the event record.
🚀 Bonus: Dynamic Check-In Pages
Just like registration pages, you can create dynamic check-in pages for your event team to use at the venue.
These pages:
- Accept QR code scans
- Use check-in pins for security
- Automatically mark attendance in HubSpot
You can use the same dynamic setup process — create one page, and let hapily’s data structure do the rest.
Choose Your Own Adventure
Whether you're a power user with dozens of events or a team running occasional in-person meetups, event•hapily gives you the tools to do it your way.
| Use Case |
Best Method |
| Frequent recurring events |
Dynamic pages |
| One-time high-touch events |
Manual page builder |
| Custom branded experiences |
Manual with your theme |
| Maximum automation |
Dynamic pages + workflows |
Event registration doesn’t have to be a headache. With event•hapily inside HubSpot, you get total control over your event data, page design, and registration workflows without needing external tools or complicated workarounds.
Whether you build each page manually or harness the power of dynamic content, event•hapily ensures your attendees have a seamless signup experience and your team has clean, structured data to report on later.